This article examines the phenomenon of the "Russian gaze," which became an unexpected global trend in early 2026. Based on analysis of media publications, social media content, and expert commentary, the nature of this phenomenon, its cultural roots, and mechanisms of dissemination are reconstructed. Particular attention is devoted to the paradoxical situation: at a time when Western countries are attempting to "cancel" Russian culture, global interest in it not only does not fade but acquires new, viral forms. Accompanying trends are also analyzed: the fashion for "Slavic chic" in clothing, the popularity of Russian music abroad, and foreigners' attempts to master the elusive specificity of Russian facial expression.
В оптике фундаментальной онтологии М. Хайдеггера рассматривается триада Единого «культура – цивилизация – язык». Ключевым является понимание культуры как Ответа на Вызов бытия/Бытия, что предполагает сущностное форматирование сопряженных с культурой цивилизации и языка. Исследуется состояние триады в фокусе первого и другого начал фундаментальной онтологии и возможных для них социально-политических систем. / In the optics of M. Heidegger's fundamental ontology, the triad of the Unified «culture – civilization – language» is viewed. The key thing is to understand culture as the Response to the Challenge of being/Being, which implies the essential formatting of civilization and language associated with culture. The state of the triad in the focus of the first and the other beginnings of fundamental ontology and socio-political systems possible for them is considered.